Ivan Sisnev is Chief Operating Officer (COO) of M Balance Strategic Meaning Center
and Technology & Platform Architecture Lead, responsible for designing and developing platform
infrastructures that support long-horizon dialogue, talent discovery, knowledge continuity, and
cooperative project coordination. His work focuses on digital systems architecture that bridges
strategic thinking, platform ecosystems, and AI-enabled coordination, including the evolution
of ID.PAGE into a scientific-practical and project-oriented environment. He has over 25 years of
professional experience combining global agency systems with advanced digital and platform
development.
Throughout his career, Mr. Sisnev has worked within leading international advertising and
marketing networks, where he gained extensive expertise in designing and implementing large-
scale digital, data, and communication ecosystems for multinational clients. He served as Client
Service Director and Managing Director at TBWA (part of Omnicom Group), Executive Director at
Havas Sports and Entertainment (Havas Group), and Client Manager at News Outdoor (part of News
Corp.). His experience encompasses hands-on work in aligning strategic narratives, organizational
structures, and technology stacks to scale complex digital environments without losing coherence.
Mr. Sisnev holds degrees from Moscow State Linguistic University and Moscow State Institute
of International Relations (MGIMO), along with additional professional education in IT and digital
technologies. His expertise spans platform and ecosystem architecture, AI-assisted knowledge
management and moderation systems, scalable digital environments for expert and institutional
collaboration, and governance-by-design principles ensuring transparency and trust in complex
digital systems. He combines analytical thinking with practical implementation skills in marketing,
PR, digital strategy, and technology development.
