Architecture of the future: Sarafan
The world is changing faster than we can comprehend. What if the crisis of our time is not political or economic, but architectural? When power loses conscience and systems lose meaning, SARAFAN reveals talent as the viable alternative for rebuilding trust and societal coherence. Blending philosophy, geopolitics, and strategic insight, Matuzov provides a provocative and inspiring roadmap for leaders and thinkers ready to redesign the future. An essential guide for shaping the world of tomorrow.
Andrey Matuzov is a global expert in the advertising and branding industry, recognized for his pioneering approach toward Talent Management theories. With over three decades of international leadership across networks such as Omnicom, TBWA, Interbrand and Hakuhodo, he promotes the idea that talent management serves as the essential entry point for building a fair and just future for humanity.
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